So Why is Self-Awareness a Good Thing Anyway?

According to Warwick University, ‘Self-awareness is important because when we have a better understanding of ourselves, we are able to experience ourselves as unique and separate individuals. We are then empowered to make changes and to build on our areas of strength as well as identify areas where we would like to make improvements.’ From a Coaching point-of-view, that statement is perfect. We work with motivated clients to work through their situation and support them to define and manage change with the view to bringing about a better situation than the one they have now.

It is estimated that over 83% of top business performers have high levels of self-awareness, while only 2% of unsuccessful business performers have high self-awareness. It’d be interesting to hear from people reading this – people more likely to have used or to be considering using a coach as to how they feel this reflects their own situation. Would you consider yourself successful and, if so, would you say you’re highly self-aware?

In Coaching, self-awareness is extremely valuable when a client is identifying potential hurdles in their lives. It helps them make decisions as to how to identify, approach and alter long-held limiting beliefs and behaviours.

5 steps towards greater self-awareness:

  1. Get in-touch with your emotions. This isn’t meant to be all ‘Mother Earth’, but by simply verbalising how you’re feeling can, and does, have a calming effect on a racing mind.
  2. Personality. If you gain a greater understanding of some of your personality traits, it can lead to a greater ability to deal with difficult situation. You understand your behavioural patterns and, as such, you can better adjust your responses.
  3. Self-reflect. What’s going through your mind? How is it making you feel? What does it make you do? Are there any behavioural patterns emerging? Allocate a block of time to this. It’s not something you can casually do while reading Hello Magazine.
  4. Analyse your strengths and weaknesses. Businesses use a tool called SWOT – it’s very simple, you just draw out four squares, one each for Strengths, weaknesses, opportunities and threats. Individuals can use this tool as well. By knowing what your strengths, weaknesses, etc are, you can then use this as a benchmark to improve. You could even involve a friend – this removes the temptation to be over-critical or overly generous.
  5. If you want to be better or perfect at something, this is not going to happen by simply saying ‘I want to be better at…’. You need to put in the work. Practice makes permanent.

Don’t worry, carrying out some of these won’t be easy, but stick with it and monitor the effects.


Let me know how you get on.